LEKR launches to fire up extraordinary food businesses

New agency delivers strategic growth strategies for restaurants and food products Chapel Hill, NC, November 4, 2014—LEKR, a specialty agency focused on growing exemplary food businesses, launched today. The agency, the first of its kind, guides restaurants and food product companies through all phases of growth. LEKR provides the perspective, strategy and execution to attract greenfield customers, develop a viable food business, and propel a scalable investment proposition.

LEKR’s founders identified a significant bottleneck: time and again, they found standout food products unable to achieve the market share they deserved, or not growing at a pace commensurate with the quality of their offerings. Most food entrepreneurs are heads-down in the day-to-day challenges and don’t have a minute to look up, nor do they have the expertise to create and execute against a roadmap of a high-growth company from day one. That’s where LEKR comes in.

“As the owner of a new restaurant, my focus was the kitchen and service, but I needed help to stand out in a highly competitive market,” said Al Bowers, owner of Al’s Burger Shack in Chapel Hill, NC. “LEKR became an instant extension of my team handling marketing strategy, public relations, website design, social media, and events, right out of the gate. They are here with me all the time. LEKR is an invaluable resource, giving my business a range of expertise that we did not have, and delivering real results. And we have only just begun.”

LEKR has a singular focus and unmatched approach to moving food businesses along the continuum from start-up to moonshot. This three-phase approach, supplying traction, focus, and expansion, turns the traditional attitude about the food business on its head. LEKR believes that food entrepreneurship deserves the same acceleration as any other startup wishing to escape the curse of conformity.

“At LEKR, we believe that a great food business deserves to be set up for success from the start in order to maximize their market potential,” said Dawn van Hoegaerden, CEO of LEKR. “We want to end the piecemeal (whack-a-mole) approach to operations and finance and offer food entrepreneurs a cohesive strategy to elevate every level of their organization and drive phenomenal business success.”

About LEKR LEKR is a specialty agency helping unique food businesses stand out and grow. LEKR, a riff on the Dutch word for delicious, offers services to accelerate growth throughout a business’ lifecycle. For more information about how LEKR can fire up your business, visit LEKR.net.

Contact: Dawn van Hoegaerden CEO, LEKR 919-537-9325 dawn@lekr.net