If You Build It, How Will They Find It? LEKR is Born.

People might call me a “foodie.” I’m not sure what that means. I love good food, with an emphasis on the good. However, the term foodie seems to have been diluted and may be used to describe people who are not particularly discerning. I spend a good deal of my free time reading food magazines, food blogs, and talking to people about food. And, of course, I eat often. I am an accomplished home cook, but I also love to eat out. It’s a great way to get the pulse of an area, meet locals and find inspiration for my home kitchen. Often, I am the first in my circle to know about the newest restaurants, food trucks and food products in town. I even surprise friends in different cities by turning them on to new places in their own hometowns. This got me wondering. Why aren’t my food finds on the radar of my friends and neighbors? They all like to eat out often. Most of the time, the answer is awareness. They just aren’t aware that a business has launched. And this is understandable. Typically, unless you have an incredible budget, or an established name, people just find out about you by word of mouth. For most chefs/restauranteurs, marketing is not in their DNA. Their passion is for creating amazing food, not learning social media technology or designing marketing campaigns, but they deserve to be noticed. And that is how LEKR was born.

By combining my passion for food with my experience turning tech entrepreneurs into rock stars, LEKR (derived from the Dutch word for delicious), opened shop to provide high-value communications services to craft food and beverage businesses. The proliferation of new food businesses has increased the decibel level in the market. LEKR builds awareness and enables vendors to sell more. LEKR's combination of media relations, attention-getting content and social media expertise, plus unique research capabilities deliver the ammunition needed to fill restaurant seat or send product flying off the shelves. The LEKR team has a passion for start-up food businesses and more than two decades of marketing, business development and communications experience.   The company is moving high quality, under-recognized vendors to the forefront.

Stay tuned to this blog as I build the business and promote my clients and my food finds from my travels. And if by chance you are in the food business and need a marketing boost, contact us.